Basimah Farzi is an Administrative and Financial Assistant at Tech4Life Enterprises Canada Inc. she provides administrative support to ensure efficient operation of the office and supports the Finance Manager in recording and retrieving financial details of the company, including maintaining financial records. Basimah’s background includes working in various sectors of the retail industry and her roles have ranged from Team Lead to store manager. She has participated as a member of several retail round-table discussions with retail industry and served as an assistant of management at SUNGLASSES HUT and RW&CO. Besides operating the specialty retail business, she also holds a business office administration executive diploma and she worked as a medical receptionist/administrative assistant at various optical. A calculated risk-taker with deep business industry knowledge, Basimah has championed in all her pervious career excellent services to her enterprise and consumer customers and her hard work is recognized for merchandizing, executing goals, and leading the strategic company strategies and management’s expectations. Embracing the core values of integrity, innovation, and growth, Basimah has constantly ranked among the top 5% of SUNGLASSES HUT and RW&CO employees. She is a winner of continuously top seller certificate in Ontario region at SUNGLASSES HUT and recipient of excellence certificate for strategic leader relationship development.